Establishing a French wine brand in British culture.
In 2017 I started working with Côtes-du-Rhône, the well-known brand from the French Rhône wine region, on a campaign which aims to dispel the myth that Côtes-du-Rhône can only be enjoyed in fancy bars by wine buffs. The campaign combined the illustration style of classic French posters with irreverent British humour. The campaign proved pretty popular on social media with people taking photos and sharing their love for the work on their commute.
Côtes du Rhône Wines / Everyday Sophistication
Creature London, 2017
When French sophistication meets British sofa-time.
The Brief.
Rhône Valley Vineyards gave us a simple brief; get more people in the UK drinking Côtes-du-Rhône instead of its New World competitors.
The Challenge.
French wine was considered old fashioned and complicated. The sophisticated, French-speaking brand proved to be a hard sell in a British market that values humour & self-awareness over too much ‘serieux’.
The Strategy.
We decided to bring together the most positive associations of Côtes-du-Rhône with the most recognisable, famous elements of British sofa culture.
