Booking.com / The World Will Wait
Adam&EveDDB, 2020
An emotive social film that connects travellers locked in their homes, with the things they love about travel.
As countries around the world went in lockdown, millions of travellers have seen their travel plans delayed. But despite the uncertainties, most of them haven’t stopped dreaming of their next trip throughout the lockdown.
To turn travellers’ minds to the exciting things to come, we created an emotional piece of communications that re-connects them to the things they love about travel, even when they are staying put.
The World Will Wait ran across Booking.com’s owned and social channels reaching millions of travellers around the world.
There will be a Booking for everyone.
We re-articulated Booking.com’s global brand idea of ‘There’s a Booking for everyone’ for the times, to connect with travellers who were already imagining where they might like to go when things clear up.
Iconic landmarks across the globe have stood the test of time, and will continue to do so for many years to come. When the moment is right, they will be ther...